🔬The PLG steps that took us from 0 to 150 companies in 3 months

Define a clear mission — our mission is to Prevent Kubernetes Misconfigurations From Reaching Production

Step one: Define the User Journey

  • Visitor: A person that comes to one of our assets that allows them to download and install our product: Homepage, Docs, and our GitHub project.
  • Free: A user that downloaded our CLI, installed, and ran it.
  • Active: A user that set up an account and signed it to configure.
User Journey

Step two: Drive people to try your product

  1. Provide valuable content that talks about the problem space and hands-on specific solutions like: 10 Best Kubernetes Configurations Practices and content that is relevant to our champion in their day-to-day like: How to build a Helm plugin in minutes
  2. Influencers: Many of our users hear about new products via community leaders who post content and cover tools like ours, so we’ve researched our eco-system and partnered with some of them in order to hear their feedback and share our solution with their audience. Here is an example:
  • Nana Janashia — Teaching DevOps 🎬 💙 Docker Captain | AWS Container Hero | CNCF Ambassador
80k Monthly visitors from R&D

Step three: Product Measurements and Conversions

Step Four: Listen to your users and iterate

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Shimon Tolts

Shimon Tolts

CEO & Co-Founder at datree.io — AWS Community Hero